We’re officially making our way into another cuffing season. If you’re unfamiliar with the term, cuffing season is the time of year when single people start to secure a relationship for the cold winter months.
The season is typically thought to begin sometime in September and last until February of the following year. That’s when those cozy holiday relationships face the long-term commitment ultimatum.
If you will find yourself swiping for some seasonal cuddling in the coming fall months, the process can be a slog. Maybe you’ve kissed more than your fair share of frogs, and it’s starting to feel like you’re not getting any juice for the online dating squeeze. You’re investing in dating emotionally — but are you investing in it financially?
Online dating apps have revolutionized the dating experience. About one out of every five people on the internet right now are currently using a dating app. Nearly a third have used one to find romance in the past. Whether you’re looking for love or just a good time for the weekend, there’s a specialized app for every kind of person with every kind of preference.
The use of smart phones as a tool to help our love lives is only growing in popularity. And if you’re looking for lifestyle investments, there are a few major players in the landscape of online dating.
Publicly Owned Dating Apps
Match Group (MTCH) is the mega-collector of online dating platforms. The company owns more than 45 worldwide dating app services. You’ve probably heard of — or even used — services Match, Tinder, OkCupid, Hinge, or PlentyOfFish.
When it comes to casting the widest net, Match Group catches huge numbers of users. In the first quarter of this year, the company reported 16.3 million paid users across multiple platforms. The company has also been making moves into the Metaverse, taking online dating to a whole new level.
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Of course, just because Match is gobbling up online dating apps left and right doesn’t mean they’re the only name in the space. If you’re a woman, there’s a good chance you’re familiar with Bumble, the professional, personal, and romantic social app catered to …….