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Active Instagram users and influencers can earn thousands of dollars per post. But some users struggle to see their follower count grow each day. Indeed, Instagrammers want to sign big, sponsored deals that can help them put in their bank account, eat the best-looking food or travel around the world. However, brands measure your account influence based on both your follower count and engagement rate.
Because of that, well-known celebrities with huge followings grab those big deals while others struggle to build their follower count, reputation, engagement and much more. But many wonder: How much money can you actually make on Instagram? And what factors affect how much can potentially earn?
Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine
How much money can you make on Instagram?
The first question that most Instagram users ask is how much money they can make on this platform. Frankly, there is no direct answer to this question. According to Instant Famous, several variables influence the amount of money you can get per post on Instagram. Some of these include your niche, follower count, the method of monetization, engagement rates and quality of posts.
Sponsored posts are one of the most popular ways of making money on Instagram. The industry ranks influencers based on their follower counts and sets the prices for publishing sponsored posts based on the number of followers. For instance, the nano category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100k and a million followers, and influencers in the mega category have over a million followers. The lower-level influencers, like nanos, earn $10 per 1,000 followers, micros earn $100, and macro earns $1,000.
On the other hand, influencers have the right to set their own price, and their charges are mostly outside these guidelines. For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post. They use other factors when setting these figures.
The engagement rate is one factor that influences how much money one can make on Instagram. Based on this, lower-level influencers with a high engagement earn more when brands pay based on the number of engagements. As a result, companies use a different pricing model, which is $250 to $750 per 1,000 engagements.
Although your Instagram follower count is important, a lower-level influencer with a higher engagement rate may earn more than another with a huge following but few likes and comments on their …….