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Online games become an increasingly popular form of leisure for various segments of the population, and the demand for them constantly grows. In the future, experts predict further growth in the gaming industry due to the increase of the Internet audience, the development of payment systems, investments in game development, the appearance of new successful projects, and the growing popularity of social networks. Therefore, the promotion of a personal brand in this area is of high relevance. In this article, we will consider how to create a loyal community of players, and further monetize it.
First steps in promotion
The target audience of gaming sites is young people who are concentrated on social networks. So, now Instagram is the best place for promotion, where users with maximum involvement are represented, geographic barriers are erased, and there are a great variety of advertising tools and options for earning: direct contracts with advertisers, cooperation with game developers, affiliate programs, sales of own training materials, etc.
To begin with, you need to choose a narrow niche and decide on the topic of the blog. Some bloggers take rating games as a basis. The more famous the product is on the market, the more brands have already been created and the higher the competition. Therefore, blogging on a well-known game requires finding a unique idea and original presentation. Some bloggers bet on a freer niche, new products that may also become popular in the future.
Blogging is a constant and energy-consuming job. So, choosing your favorite game will help in the matter of content regularity: it is important to play and shoot daily, communicate with the audience, come up with new tactics, etc. and it is easier to do when you are a fan of the certain game.
How to design an Instagram profile?
The profile is the face of the gamer, so it should from the first seconds engage and create a trusting first impression. Think of a short, memorable nickname, and use a close-up, high-quality, contrasting personal photo as an avatar. It is effective to add triggers to the photo that reflect the game theme.
In the profile description, indicate the key theses that reflect your activity, and confirm your experience and expertise with numbers, facts, or statistics.
An important design element is the level of popularity. At the start, it is effective to buy real Instagram followers and other popularity metrics to raise your brand status, create an effect of demand and keep the attention of a new audience.