Daniel Solomon is a UAE-based Nigerian expat who started a business aimed at combating food wastage and bringing down fellow residents’ grocery bill by up to 30 per cent.
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“‘Son, prioritise – only spend money on what you need,’ I recall my mother often reminding during my early years,” said Daniel Solomon, a UAE-based Nigerian expat who started a business aimed at combating food wastage and bringing down fellow residents’ grocery bill by up to 30 per cent.
The advice Solomon got is what he adopted into his vocation later on. Here’s how..
With the global food waste crisis in mind, and having observed those less fortunate not have basic necessities like food, Solomon launched an impact-driven online tech startup in Dubai last year.
An impact-driven entrepreneurial journey
With the global food waste crisis in mind, and having observed those less fortunate not have basic necessities like food, Solomon launched an impact-driven online tech startup in Dubai last year that automates discounts and brings affordable fresh groceries to conscious buyers.
What is impact-driven business?
An impact-driven business aligns its overall mission with benefits for their community, audience, or greater society. Simply put, this business model represents the marriage of profit and purpose.
EroeGo is a website where you can buy a box of fruits or vegetables at a discounted rate using artificial intelligence (AI) technology. The online platform has ties with wholesalers, farmers, and retailers, who brings produce, which may have otherwise have gone to wastelands, to your doorstep instead.
“This way, the consumers eat better, can cut their grocery bills by up to 30 per cent, but help rescue perfectly good food,” explains Solomon.
Food waste, a global issue
Food waste has been an issue worldwide for the past century or so, with nearly 1.3 billion tonnes of food wasted globally every year, and nearly every economy worldwide has vowed to curb the same.
The UAE government pledged to cut down food waste by 50 per cent before the year 2030 in line with the United Nations’ Sustainable Development Goal 12 of Responsible Consumption and Production.
Picture used for illustrative purposes.
From being a digital project manager to a green entrepreneur
What’s the end-goal for Solomon? As an impact-driven serial entrepreneur, and founder of the first ‘ugly’ food delivery company in the UAE, he aims to create similar tech-related solutions to solve other environmental and societal problems, helping consumers and stakeholders gain awareness of sustainable practices in the process.
Having earlier worked on some digital projects, Solomon is now also the founder of a digital tech agency …….